Hockey tickets, anyone?

Detroit News:

"Times are tough. Tough enough, in fact, that the Red Wings, the standard-bearers for success in the NHL the last two decades, have turned to a teetering expansion franchise for help.

In an attempt to halt sagging attendance at Joe Louis Arena and reclaim the 'Hockeytown' crown Sports Illustrated unceremoniously bequeathed to the Minnesota Wild last week, the Wings have hired a new vice president of business affairs. Enter Steve Violetta, who leaves a similar position he held with the Nashville Predators?

'It's Hockeytown instead of Honkytonk town, right?' Violetta joked Monday, shortly after meeting the staff at Joe Louis Arena."