Car Makers Seek Younger, More Exciting Image In Detroit

Wall Street Journal

"Car companies often use big auto trade shows as stages for asserting their images as purveyors of glitzy luxury cars, sensible sedans, rugged SUVs or muscle cars with high-horsepower engines.

But when the North American International Auto Show opens in Detroit tomorrow, many companies will be unveiling new concepts and production models that are departures from the vehicles they are best-known for turning out."

More HERE.