Genesee County residents rushing to parties giving green for gold

MLive.com

There's a gold rush going on around here.

Spurred by skyrocketing gold prices -- which jumped from about $650 an ounce at the end of January 2007 to about $970 this week -- people are raiding the backs of their jewelry boxes and turning their bling into cha-ching.

Direct Gold & Diamond started hosting Gold Rush Parties about six weeks ago. They are kind of like a Tupperware party, except you could walk away with cash for that lone gold earring or herringbone necklace.

Paula Peera, office manager at the jewelry store, said a friend first asked her to host one about six weeks ago and the idea has taken off since.

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